Nanda Kishore Sethuraman

2009-09-05T21:24:00.024+05:30

Best Young Marketing Professional of the year - 2009

Profile Summary

· Over 14 years of experience in creating and sustaining integrated marketing plans for different businesses · Management graduate from top-10 Business School · Illustrious track record of generating profitable revenue growth · Recognized and rewarded by peer groups, industry bodies and employers for meritorious performance · Strong history of leveraging technology to provide effective business solutions

Key Professional Achievements

Conceptualized and executed first of its kind features for Equity Mutual Funds for Bharti AXA Investment Managers.
Devised and implemented lead generation activities for Bharti AXA Investment Managers.
Contributed significantly towards growing the AUM of Sundaram BNP Paribas Mutual from USD 300 Mn to USD 2.8 Bn
Improved the topline of Contract Advertising, Chennai by adding new clients like Indian Terrain, NEG-Micon & GM Pens
Adept at handling brands through various phases of the brand life cycle viz., launch (MRF ZVT / Reynolds), growth (NIIT@School), sustenance (MRF/ Hidesign), re-launch (Indian Terrain)

Rewards & Recognitions

Awarded the Best Young Marketing Professional Award – 2009 by CMO Council of the World Brand Congress
Awarded the Best of Best Award – 2008, by Asia Asset Magazine, for 'Most Innovative Product – India' for conceptualising and executing Zero Balance Folio - a market penetration tool.
Conferred Special Recognition at AXA Innovation Awards 2008 & 2009 for e-initiatives undertaken for the Indian business and Liq-uity – a unique offering conceived, developed and promoted along with the products team respectively.

Professional Experience:

Bharti AXA Investment Managers Private Limited (August 2007 – till date)
Head – Marketing & Customer Services

Major Contributions:

Set up the Marketing function, developed policies for governance and launched the brand.
Key lead in conceiving and operationalising innovative product offerings like Daily SIP & Eco Plan – firsts in the Mutual Fund industry.
Inculcated technology focus & employed new media strategies to garner 10% of all registered folios through the web as against industry average of 4%.
Generated over 4000 leads with assets of over USD50000 in just under three months through online lead generation activities
Adapted the marketing approach, owing to reduced resources, towards BTL, PR & new media including Internet thus retaining brand salience despite minimal spending.
Leveraged the synergies of marketing and customer service resources to successfully run a cross and up sell programme resulting in 24% retention of SIPs and 2000+ new investments in 4 months.

SUNDARAM BNP PARIBAS ASSET MANAGEMENT COMPANY (February 2005 – August 2007)
Head – Marketing Communications

Major Contributions:

Repositioned the organization as an ‘Innovator brand’.
Negotiated unique media deals which were firsts for Mutual Fund Industry, leading to nearly 25% more value for money spent.
Championed an investor education initiative – ‘The Wise Investor’ and made it a regular communication vehicle.
Integrated the digital medium as part of mainstream marketing strategy and executed lead generation campaigns resulting in an average rate of 1400 leads/month.

FUTURE SOFT (now ARICENT) (July 2003 – January 2005)
Analyst

Designed and implemented metrics based on strategic inputs to forecast the business pipeline.
Contributed significantly towards the due diligence during the acquisition process

CONTRACT ADVERTISING (June 2002 – July 2003)
Account Group Head

Built a business volume of USD12 million as part of the Chennai branch re-launch team
Added NEG-Micon, Indian Terrain & GM Pens to the client list
Designed the successful re-launch strategy and communication plan for Indian Terrain

AMMIRATI PURIS LINTAS (March 1997-May 2000)
Senior Account Executive

Designed and executed the advertising strategy for MRF’s four-wheeler tyre brands and corporate advertisements, with a business volume of USD 20 Mn.
Managed all communication requirements for large launches of their flagship radial brands ZVT & ZVTS.
Handled frequent projects for Reynolds Artoons, Rexona, The Hindu (The Sportstar) and Funskool.

TATA PRESS (June 1995 - February 1997)
Senior Sales Executive

Consistent sales performance and ranked amongst top 2 sales professionals for 2 consecutive years.

Education:

May 2002 – PGDEM from IMT Ghaziabad, ranked amongst Top 10 B-Schools in India. Topped the Marketing Stream
March 1994 – B.SC (Physics) from D G Vaishnav College, University of Madras.

Other information:

Guest Columnist for leading Advertising & Marketing based portals and publications including www.afaqs.com, www.paulwriter.com and Afaqs Reporter. Recent columns:

o Krishna’s lesson on Brand Management

o The war of the wallet

Authored articles also available at my blog: http://www.brandrecall.org
Guest faculty at ITM for the Executive MBA course covering subjects under Marketing

Contact:

Address: A-501, Saideep III, Sindhi Society, Opp. Luv Kush Towers, Chembur West, Mumbai 400 071

Hand Phone: +91-99870 36633

Email: nandasethuraman (at) gmail (dot) com / nandaks (at) brandrecall (dot) org

Blog: http://www.brandrecall.org

LinkedIn: http://in.linkedin.com/in/nandaks

References:

Mr. Sanjay Santhanam

(Direct Manager at Sundaram BNP Paribas Mutual)

Mail ID: sanjaysanthanam (at) gmail (dot) com

Mobile: +91-98400-19451

Mr. Anil Nair

CEO of Law & Kenneth Advertising Pvt Ltd

(Head of the Advertising Agency that handles Bharti AXA Investment Managers)

Mail ID: anil.nair (at) lawkenneth (dot) com

Mobile: +91-98210-34227

Profile of Nanda Kishore.S: Marketing & Brand Management Pro

Nanda Kishore Sethuraman